Marketing Analyst (entry level)-IrishJobs

Full Job Description

We are seeking an entry-level Marketing Analyst to support data-driven decision-making across the Marketing function. This role is ideal for someone at the early stage of their career who is curious, detail-oriented, and eager to develop strong analytical and commercial skills. You will work closely with marketing and operations teams to analyse performance data, generate insights, and support campaign optimisation.

Key Responsibilities

  • Produce and maintain regular reports on customer survey data, identifying trends and providing actionable insights to marketing and operations teams.
  • Analyse and report on book-direct performance using scorecards, dashboards, and campaign data.
  • Support the interpretation and communication of marketing performance data across the team, ensuring clarity, consistency, and accuracy.
  • Assist in tracking and evaluating campaign effectiveness, highlighting opportunities for optimisation and improvement.
  • Collaborate with marketing and wider business stakeholders to interpret data and contribute to marketing strategy discussions.
  • Ensure data accuracy and integrity across reports and presentations.

Skills & Experience

Essential:

  • Proficiency in Microsoft Excel, including formulas, pivot tables, and data organisation.
  • Proficiency in Microsoft PowerPoint, with the ability to present data clearly and visually.
  • Strong attention to detail and a high level of accuracy.
  • Good communication and collaboration skills.
  • A willingness to learn, develop, and grow within data analytics and customer insights.
  • Basic understanding of marketing metrics such as CTR, conversion rates, and website traffic.
  • An interest in data, performance analysis, and customer behaviour.

Desirable:

  • Relevant degree or coursework in marketing, business, analytics, or a related field.

Benefits

  • 50% Off F&B in all properties
  • €/£60 employee rate on rooms for all Dalata owned hotels
  • 30% discount for friends and family
  • Employee Assistance Programme
  • Cycle to Work Scheme/Transport Schemes
  • Development Opportunities through our Dalata Academy- supporting your career journey

To apply for this job please visit www.irishjobs.ie.