The Schoolhouse Hotel & Gastrobar is a well-loved 4-star boutique property in the heart of Ballsbridge, D4. Originally built in 1859, we are a family-run business with a distinctive character — our Gastrobar drives the heart of what we do, and our reputation is built on genuine hospitality, quality food and a loyal guest following. We are a small, close-knit team and we take real pride in how we present ourselves to the world.

THE ROLE

This is a great opportunity for an enterprising graduate or someone with a couple of years’ experience who combines creative flair with commercial awareness. You will take ownership of our social media channels, digital marketing and online presence, using content, partnerships and data-driven campaigns to grow our audience, strengthen our reputation and drive bookings and revenue across the hotel and Gastrobar. This is a varied, hands-on role that suits someone who is proactive, digitally savvy and genuinely excited by hospitality.

YOUR RESPONSIBILITIES

Social Media & Content

• Lead the day-to-day management and growth of our Instagram, LinkedIn and Facebook channels, ensuring a consistent, high-quality brand presence.
• Plan, create and publish engaging content across all platforms in line with a rolling calendar of events, seasonal promotions, local fixtures and hotel activities.
• Ensure all social content is mirrored and maintained on our website, keeping it current, accurate and visually strong.
• Monitor trends in the hospitality and food & beverage space and bring fresh, timely ideas to our content strategy.
• Manage community engagement — responding to comments, messages and reviews in a professional and brand-appropriate way.
• Use Canva and graphic design tools to produce high-quality visual content in line with our brand guidelines.

Partnerships, Influencers & Business Development

• Identify and develop relationships with local businesses, event organisers and community partners to create collaborative promotional opportunities.
• Research and approach relevant influencers and content creators — particularly in the Dublin food, lifestyle and travel space — to amplify our reach and support key campaigns.
• Support the promotion of corporate events, private dining and group bookings through targeted digital activity.
• Explore and develop partnership opportunities that align with our brand values and drive footfall, bookings and awareness.

OTAs, Reviews & Reputation Management

• Work closely with the revenue management and sales team to align boosted visibility on OTA platforms with social and digital campaigns.
• Drive a proactive review capture strategy across TripAdvisor, Google and OpenTable, working with front-of-house and F&B teams to encourage guest feedback.
• Monitor our online reputation and flag trends or issues for management attention.

Digital Marketing & Campaigns

• Plan and deliver email marketing campaigns — including newsletters, seasonal promotions and returning guest initiatives — to grow and engage our CRM database.
• Analyse website and campaign analytics; use insights to improve user journeys, increase traffic and support revenue targets.
• Optimise website content on an ongoing basis, including seasonal updates, menus, CTAs and promotional content.
• Ensure all digital communications are GDPR-compliant.

WHAT WE’RE LOOKING FOR

• A minimum of 1–2 years’ experience in a commercial digital marketing environment, or a recently qualified graduate with demonstrable practical experience.
• Proficiency in Canva is essential; experience with Photoshop or other graphic design tools is a strong advantage.
• Proven experience managing Instagram, Facebook and LinkedIn for a business or brand.
• Solid understanding of SEO, email marketing, social media strategy and digital analytics tools.
• Experience with website content management and updates.
• Comfortable building relationships — with partners, influencers and internal teams alike.
• Knowledge of OTA platforms, online reputation management and CRM systems is desirable.
• Understanding of GDPR and data privacy requirements.
• Excellent communication skills — able to present ideas and results with confidence to senior management.
• Creative, self-driven and highly organised, with the ability to manage multiple priorities in a fast-moving environment.
• Ideally – an interest in or experience of the hospitality or service industry is a distinct advantage.